I'm not sure this is a good idea.
I'm not sure this is a good idea.
Analytics is required for business and isn't going anywhere. The laws don't feel like they are trying to shut down analytics completely, they are just asking this type of software to do better. That's what I think we are doing with this—and there are no other analytics companies who come close to our level of obfuscation and non-tracking of personal data.
If the intent of the law is do better with privacy and data, we are doing it to the best of our abilities. It's not a skirting around the issue, we are agreeing with it in our code and logic for how our tracker works.
Alice visit a site and gets the hash 1234. The analytics data is stored and associated with hash 1234, but soon after, hash 1234 is removed. However the aggregate visitor analytic that was associated with hash 1234 data persists. Then another user (say Alice again) returns and gets hash 5678. Analytic data is tracked, stored with hash 5678 for the 30 minutes (or less), and then hash 5678 is again removed. However the analytic data that was associated with 5678 is aggregated with the rest?