https://www.nytimes.com/2019/07/21/business/media/jeffrey-ep...
“The article on the Forbes website was attributed to Drew Hendricks, a contributing writer. As The Times revealed in an article last week, he was not the author of the piece. Instead, it was delivered to him by a public relations firm, and he said he was paid $600 to attach his byline and post it at Forbes.com.”
That being said, Google absolutely encourages this behavior because Forbes is very often at the top of search results.