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Sounds great.

But I explicitly asked "outside the tech bubble".

Do real end users even know that these features exist? I've barely seen anyone use QR codes in the wild.

I feel my question was misinterpreted - it's not that I don't find QR codes useful or that technical people don't use them, but I believe the widespread populace aren't aware of the features that allow their use.

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Well, the fact that one of the biggest phone OS supports QR codes natively in the camera, severely reduces the friction that comes from "what's that weird thing, oh it's called a QR code, here's download this app on the appstore. No, not that one, it has a bitcoin miner in it. Yes the free one". Just point your phone to it and it works! Now whether the world outside caught on, or not... where I am from definitely not, however the biggest barrier was the problem I described above.

Last year, my entire track team had to sign up by QR code.

Personally, I think that QR codes will only ever become more ubiquitous- there's plenty of easy QR code generators out there- as people move towards mobile devices and things that have always-accessible cameras.

Not many people like typing in long URL's to get somewhere.

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