Another reason may be that few of us play an instrument. Those who do can't help but appreciate the skill required to play even a simple line of jazz, much less in an ensemble or when inventing the line extemporaneously.
Frankly I'm in awe of the raw musicality of people like Armstrong or Coltrane or Fitzgerald, even though their music generally doesn't entertain me, at least, nowhere near as much as it impresses me technically and artistically. And I do play an instrument (or used to).
All the same may be said of classical music too, which I believe is also dying in America. However I tend to like classical more than jazz, for some reason(s) I also can't explain.
That said, I do love to hear non-jazz artists adopt elements of jazz into their music, like Sting's use of jazz's instruments, layering, and weird time signatures. Maybe there's a future for jazz as the spice that adds flavor to other genres of music.