Not even Bear Grylls wants to eat something called a "maggot". They're going to need some serious rebranding upfront.
Fly calves?
SFMHPP? (Soldier Fly Maggot High Protein Powder)
I suspect some variation of the latter is how this will get into the food chain. Identifiable insects get in the news, but it'll probably be as an additive where it sees most use. After all what percentage of chicken is sold as actual whole pieces of chicken rather than reformed, breaded, sauced, otherwise processed meat?
Micro-veal! Bam, now it's fancy.
Um, great marketing there folks.
Editing to say he did eat grubs on one episode and said something along the lines of it feeling like a massive pop of pus in his mouth. I swore then I would never follow suit.