I noticed this behaviour last February with Kazakhtelecom (telecom.kz) internet provider. When I opened an http website in my browser and started clicking randomly on the parts of the page which are usually not clickable, sometimes such click would open a pop-up window with ads. Those pop-ups did also open sometimes, when I clicked on links of the page. It was unusual, because I used the same websites just a few days before that from Russia and nothing like that happened.
To figure out what's going on I opened the same webpage through proxy and compared it with localy opened one. Shell command for that was something like:
diff <(curl http://website) <(proxychains curl http://website)
And the only difference was that directly downloaded webpage contained a reference to some suspicious script in a place, where the proxied one had a reference to a google analytics script. I reproduced this behaviour with multiple websites from two different homes, on two different laptops (Linux and Windows). So this is unlikely to be a malware in my router, and I'm pretty sure it's not in my laptop.I'll be back in Kazakhstan in 3-5 days, I'll try to reproduce this once again.