Apple sued over spying mobile apps
venturebeat.com
venturebeat.com
I agree with the seeded hash of an UDID. A developer can track one user across handsets, but two different developers can't tell form the hashed uid if it is the same customer.
This solves both the problems of 1. developers having to implement full blown account/login systems if their app is offering subscription services when a simple user id would suffice and 2. not allowing the user to be tracked across services.
I think this was just bad design from Apple.
Not having cookies accessible across applications is the true design flaw. No one particularly wants to use the UDID for anything. Everyone would much rather use exactly the same infrastructure used for web advertising.
It then goes on to list Pandora and Weather Channel as affected apps. Having used both of them, I don't recall entering anything about my income or political views into either. I would really like to learn of a concrete example of an app that sold each of the above pieces of information, instead of the current list of well known apps that once displayed an ad.
Should apple change the way UDIDs are given to developers? Probably. A simple hash of the UDID and the bundle id would get an app specific identifier but I guarantee that there would still be the same "privacy concerns".
http://online.wsj.com/article/SB1000142405274870469400457602...
It follows the pattern of "we found a dangerous toy. your child has toys. special report, after the break."
Even if there's no real connection between, say, upstart advertisers and the Black Helicopter Patrol, the framing suggests that anyone with an interest in user data is part of a monolithic, conspiring entity that staffs the thin edge of their Orwellian wedge with Angry Birds.
That's not to say the gist isn't interesting. But the breathless FOX FACTS wrapper? Not helping.
If they want to control the platform with an iron fist, they can damn well take the bad consequences along with the good ones.
Where's the outrage over Google's behavioral retargeting? And have you ever tried to buy an ad on Facebook? The granularity with which you can target ads is insane (or insanely awesome, depending on your perspective)
http://www.facebook.com/help/?page=863
For example: What is birthday targeting? Birthday targeting allows ads to be targeted to users on their birthdays. Wow.
Mobile ad networks are in the stone ages compared to this.