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What's that supposed to mean? Is Musk notorious for being late or smth?

Indeed! My friends often refer to his published event times as being in "EST" or "Elon Standard Time", which we consider to be +/- a few half hours of the listed time

There's a starhopper static fire test going on right now so they might be waiting until that is finished?

I am quite sure Neuralink and SpaceX can schedule their stuff beforehand and the Neuralink presentation has a live audience.

How much time does it usually take? I've never seen an Elon Live

At a smaller private event I attended (he was one of three panel participants talking about AI and Tesla), the start was only about 10 minutes late. But it wasn't live streamed. Give it another half hour... :)