Two years ago, despite I wouldn't call myself the deepest technical person on the planet, I found a terrible bug that exposed 1.1M records for a bay area startup. (edit: the bug was really easy to find, it was a form of URL injection. I couldn't even believe that bug was there in the first place).
I reached out to them multiple times, only to realize they were going to ignore me in perpetuity. I didn't even want money, I would have been happy just to see the bug fixed. (I never helped fix a bug that another company had). Nada.
A less scrupulous person would have sold that information and exposed data for 1.1M people.
I am not naming the company here, even though they would totally deserve it.