I purchased a video card (ati 5550) from microcenter and I chose it because it was around $100 dollars. I purchased it a few days after christmas since I got cash. I would have been more conscious if my phone was charged but I am enjoying my purchase.
Actually spent more on my kids than ever before, but less on myself. My wife didn't seem very conscious of it at all, though I cringed every time she returned home from the mall :)