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> But I can't see this changing in the medium term without some high-profile fines

I'm counting on the German cease-and-desist industry to kick-start that - now that I think about it, I'm actually surprised it has happened yet.

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It hasn't happened because it only works against private people which can't afford good legal representation.

Their entire 'industry' is just shitting on people in the lower middle classes and below for a few hundreds bucks per case.

With this they'd actually have to represent in court for every case. It's easier for them to just keep leeching of people that can't fight back

There is a healthy cease-and-desist industry working in the field of online shops. I wouldn't classify their owners as lower middle class. You are right that a lot of cases go to court but they often side with the one sending the letter.

You mean the shops run by a single person, often as secondary income besides their day job? Yes, I consider them middle class.

It's very rare that they sue a gmbh or ag. They generally only go for soft targets

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