$270k/month with a booze subscription box
reddit.com
reddit.com
I've heard many different reasonings to this:
"Profit margins are a private matter"
"Showing profits open up to competition"
"Profits don't matter at this stage, as we haven't scaled or optimized yet"
And it just makes for a better story.
100K a month for 2.5million in goods sounds like real money to me.
It sounds like a nice enterprise to me. It might not be the highway to billionaire but definitely sounds well paying enough to have a nice and pretty easy life.
And he doesn't need to live in a high cost areas either as the shop only needs a smallish warehouse/cellar for the alcohol.
it's basically a story and was probably never intended to be a recipe to duplicating what he's done. I think it's a little of bragging and maybe even a little advertisement for his service. Just read it like that and it's a perfectly fine story