- Post your personal stuff on your own domain.
- Post your Google Cloud stuff on the company blog.
- Syndicate / cross post to Medium, LinkedIn, Twitter, wherever etc. if one or both make sense for the topic.
- You don't need to cross post the whole post if the platform doesn’t warrant it (lots of eyeballs, but hostile to the content-publisher, i.e. Facebook). You can put 2 paragraphs and a link to "read more on xyzblog". You're mostly using these services for discovery. In general, treat platforms you don't control as discovery-only.
- Encourage and enable readers to subscribe and engage directly at the canonical location (if practical), and not on the edges, as long as that doesn’t create a poor experience for them.
- If you find that more people want to engage / or the conversation is higher-quality at one of the distribution points (say HackerNews, vs the comments section of your blog), then provide a link to there from the canonical location and encourage conversation there.
(edit: Formatting)