It's great to collect stats on how many people clicked it.
Good faith use: Portability.
Bad faith use: Obfuscation.
if I write a letter by hand or read the URL over the phone
a shortener is invaluable
i like this one, so a kind of human readable short url would be great...
Hmm, it might defeat the purpose of a URL shortener, but I pictured something like what3words [0] (geocoding with memorable/human-readable words) but for URLs - for example: big.brown/bear