Because Tazo is not an internet startup therefore their website is irrelevant to sales which is what matters. Tazo isn't trying to raise VC from power points, their trying to sell tea, and from the looks of things have done a pretty good job of it.
Bzzt. Do not pass Go. Do not collect $200.
Anything worth doing (and websites, in case you did not notice the last 15 years of history, are definitely worth doing) is worth doing properly. Tazo is definitely not doing this properly. The site is actively annoying and well-nigh unto impossible to navigate.
Where do you get this crazy attitude that the web is not relevant to sales? Have you been locked in a Wal-Mart with no access to the Internet since 1990?
If this is so why don't you create an awesome landing page that converts really well for tazo tea, get some SEO going, open up an account at shopify and then sell tazo tea on the internet? Perhaps you're not doing this because it would not generate the sales worth having the site? Prove me wrong, be a millionaire by selling tea on the internet because it converts so well.
The far more useful question, and the one I thought was in play, was: is the web relevant to the possible sales they could glean if they used the net effectively?
As for why I don't do it myself? Dammit, Jim, I'm an opera singer, not a tea entrepreneur!