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Comment by Umalu | Hacker News Reader

But how much would it cost Tazo to upgrade their landing page to be merely mediocre-but-usable? I would think that for a company of Tazo's size and success, the cost of doing this would be trivial.

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Sure, if Tazo were a 3 man startup with no bureaucracy or communication overhead, and with a high incentive to change their page. Never underestimate how much effort and time it takes for bigger companies to make seemingly minute changes.

The more players involved with a product, the harder it is to make radical changes.

Then that's another problem they have to solve.

According to Wikipedia, the Tazo subsidiary has about 50 employees.

And hOw many of them are technically astute enough to see the problem?

Who knows? But it doesn't seem like the company is too big and bureaucratic to fix this if they wanted to, unless there's too much impedence working through Starbucks.

Takes a month for EBay to change an icon on a page

While the monetary cost is trivial, the amount of effort to turn around management is huge. This happens in a lot of corporations, where the best known subsidiary may have a radically different methodology. In this case, it’s Tazo’s approach to the web.

Remember, Tazo is owned by Starbucks, which designs HTML5-featured sites around the iPad. They’re no stranger to a forward-thinking web presence.

I'm wondering why they have a landing page at all, rather than simply directing viewers to the site that opens when you click the link on the landing page.

Looks like the result of hiring a designer that thinks they can create (develop) for the web because they learnt flash:

    <!-- START OF SmartSource Data Collector TAG -->
    <!-- © 1999-2004 NetIQ Corporation. All rights reserved. -->
    <!-- V7.0 -->
    <!-- $DateTime: 2003/10/28 16:26:23 $ -->

Hmm, ...

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