It has one major issue in that it's symmetrical and you sometimes pick it up the wrong way.
But other than that I love it. The touchpad is great with the Apple TV, especially once you figure out that you can single-tap the edges like a D-Pad for precision.
It lays flat, so you can tap the play/pause button on your coffee table rather than picking up the remote.
There are just enough buttons for the Apple TV functions, all of which are big and easy to press and work with a satisfying click. No mushy rubber.
I wouldn't want a game controller designed with the same sensibilities. That's something you're holding for hours at a time and needs to be designed for your hand.
But I don't need a "comfortable" cable remote. I'll take the nice objet d'art.