Is it the extra indirection of the salary coming from company instead of personal coffers that does it? What if the person hiring the assistant has 100% ownership of the company like in the case of a small business?
Is it the extra indirection of the salary coming from company instead of personal coffers that does it? What if the person hiring the assistant has 100% ownership of the company like in the case of a small business?
It's a role that would have been called secretary at one time. The title change was intended to show more respect and try ditch some historical social baggage for such jobs.
I think the main implication is that a personal assistant is a qualified, educated person who is well positioned to find another job, while a personal servant evokes images of someone less well off and more at the mercy of the employer. There is a second implication as well: you hire a personal assistant to help you with your job, to be more productive and get more done, but you hire a personal servant to help you with your personal life, so you can get more leisure time and be more lazy.
In some ways, there might not be much practical difference between a personal assistant and a personal servant, but the words have different connotations. There are some questions that I think are relevant to ask oneself: Do you have the same reaction to the word "personal servant" and the words "butler," "housekeeper," "majordomo," etc? When you think of the word "personal servant," is the first image that comes to your mind that of a maid, a footman, a housekeeper or a butler, or something else?
Also, I'm not American so I can't comment on this point, but it may also be that the word "servant" is uncomfortably close to the word "slave".