Some people see the problem in the fact that Americans are and have historically been very comfortable benefiting from injustice and from things that are enforced 'on other people'.
Middle class young hippies were shocked when the system showed its teeth and banned a substance so that the movement could be targeted by the repression systems put in place... while that was the norm done toward people in bad neighborhoods.
Some people think the the answer is to get people to be more self aware of their position, especially hypocritical positions based on emotion that hurt others, and hopefully be more empathetic.