I enjoyed the article, but the only part that is relevant to the title is this paragraph near the end:

> “Americans are much more reasonable and moderate than what you might guess when you see a little Twitter war. But I’m guessing that the purpose of many Twitter wars is to polarise people and, in fact, we’ve seen that happen because you can often trace some of the fighting groups to the same location. Outrage is profitable. Most of the outrage I’ve seen in the online world – I would guess 80% – someone’s faking it for profit.”

A good book that opened my eyes up to the phenomenon of manufactured outrage is Trust Me I'm Lying by Ryan Holiday.