If a marketplace is underutilized it risks becoming obsolete. And, unfortunately, sometimes that means loosing access to content.
There are additional considerations, of course. Steam is also a social network of sorts, so fracturing gaming communities is also of concern. But it could also just be that gamers are accustomed to Steam; they like it. And they don't like platforms that don't play well with it.
That would surprise me, but it would be great.
Or do you exclusivity contracts? There are certainly games that were sold on Steam and are now exclusively available on Epic's Store. Satisfactory is an example that comes to mind. Copies sold on steam are still honored there, so the contract probably doesn't allow you to force users off steam after the sale.
In general I'm quite amazed at how little abusive practices Valve has shown while having a quasi monopoly for such a long time. Stagnation is probably the one, if you want to count that. I hope they won't become worse under pressure. And I certainly have little trust in other companies trying to replace Steam to behave as well.