And to all of you who will soon stumple upon excurrent again, maybe multiple times, even though you have never heard about it until now. This is called Baader-Meinhof Phenomenon.
To lay down another level of irony, I just learned about Baader-Meinhof phenomenon an hour ago while watching Stranger Things S03E02. I am now prepared to read about this all over the place.
Which prompted me to stumple down the fascinating rabbit hole of cognitive biases...