Meanwhile, Equifax leaked the social security numbers of more than 145 million Americans, 200 thousand credit card numbers with expiration dates, and more than 175 thousand combined driver's licenses, tax/military ID cards, and passports.
In fact, Equifax has a long history of incompetence in this regard. http://wikipedia.org/wiki/Equifax#Security_failings
Where's the big fine for Equifax? http://reuters.com/article/idUSKBN1JN2YH
...Or the countless others who leaked much more sensitive data (medical records, for example) and at greater scale? http://wikipedia.org/wiki/List_of_data_breaches
Politicians and media have made Facebook a scapegoat to push their agendas, while others get away without consequence. The "embarrassing joke" is that the public buys into it.