That Odeo team was filled with best practices aficionados and the management (including me) was a bit cowardly about being clear that "WE ARE FAILING HARD AND FAST." Damn the practices.
So of course the engineering team freaked out, especially since the CEO managed to find lots of queries that did take the site down.
But I honestly credit that as one of the biggest things that I contributed to Twitter. Having easy SQL access let the CEO dig into the data for hours, ask any question he wanted, double check it, etc. He was able to really explore the bigger question, "Is Odeo working?"
The answer was no. And that's how he decided to fully staff Twitter (twttr then) as a side project, buy back the assets, and set Twitter up as it's own thing.
I think that it really was very close--if we'd moved any slower we would have run out of money before anyone was ready to commit to Twitter. Same story about Rails--without being able to do rapid prototyping we never would have convinced ourselves that Twitter was a thing.