I guess the trick is to find the sweet spot in the exhibitors. You need to have plenty of "real Makers", otherwise the Faire loses its spirit, but you also need commercial exhibitors from which you can get "real" money. I remember from last year in Hannover, the big commercial exhibitors were Nintendo (who showcased their Labo stuff), Volkswagen, and Conrad Electronics (big reseller here in Germany). Also, lots of food trucks outside. But all in all, it was still acceptable in my book, and my kid loved it. So I think this can well be done with profit, but I guess that being part of a big technical publishing group also creates lots of synergy which saves cost.