Definitely important, thanks for asking. We haven't solved for this yet, a couple ideas weren't well received by owners. I think when we roll out a user profile option, we can start introducing some sort of tagging system to associate a number of different solutions for things like student/military discounts and reusable cups (i.e. pay on the app, get the drink when you arrive.

Another option that will roll out soon will be issuing a card that can be used in digital wallets like Apple/Google Pay. One of the best ways the delivery apps (DoorDash, Postmates, etc.) gained traction was not having to ask permission to list places like Starbucks on their app. They could get traction at a location and use it win sales with big brands. By releasing a card payment option, we'll be able to effectively do the same thing.