An attractive person holding a clever, written-in-English sign, at a football game that cost them 100$ (or whatever) to attend, garners 3000$ for beer. The ugly, dirty, illiterate homeless person that stands outside of a train station gets 5$ for food.
Unfairness can exist at the bureaucratic level (shit like judges being tired and being less lenient towards the evening, or just plain and simple sexism and racism in the justice system), but it's far better than "marketplace of begging for welfare."