I've been using bar soap for a good few years now as it was the means of cleaning that I could most-easily buy locally that seemed to incur the least plastic impact. I like to imagine that the invested energy density and cost of transport is better too, compared to gels and liquids.

Regardless of all that worthiness though - I just prefer using the stuff and am gently delighted when I walk into my bathroom and minded of the smell of my grandmother's house, decades ago.

As the article implies, it comes with a certain fondness.

-

Added bonus - it works great on clothes that have been fouled by baby mess or food splatter.