People en masse want pop-philosophy that confirms their existing beliefs. Nobody reads JP to become a better person, they do it to feel better about being a shit person.
Without wishing to get into yet another discussion about Peterson, I think that's a pretty textbook example of an intellectually dishonest attempt to simply pigeonhole someone you probably don't know all that much about into the "enemies" basket.
I've read and listened to JP to some extent - believe it or not, yes, as part as some kind of greater effort to better myself, as is much of my reading. I agree with some of what he thinks, and disagree with others, but I don't regret the time spent. If that makes me a "shit person" then frankly I think it's your worldview that is the problematic one.
I've just watched an interview with him where he says that, when he's out on the street in basically any city in the world, he's approached roughly once every ten minutes by someone thanking him for the help they got from his lectures and books. In many cases they say that, thanks to JP, they were able to lift themselves from shitty life situation (ex. abusive family, addiction, depression, aimlessness, anger etc.) and turn their lives around. I cannot reconcile that with your comment.
I contest this, JP is among the many reasons why I've practically 'turbocharged' my life and transformed from a scrawny pretty toxic guy into an assertive, empathetic, can-do and intelligent dad-type guy.
Isn't that the case for any other pseudo-profound pop-philosophy as well, not just JP?
And isn't JP so popular exactly because the more mainstream academic trend is so laughable?