What do you do if you don't want to fly a particular plane, but both direct connections for a trip you need to make are flying it?
I already use sites like seatguru.com to work out the best seats on flights - I guess I'll now be checking to see if it is a boeing plane or not before booking.
Now if the 787 is grounded or loses ETOPS certification, that'll be a much bigger hit for the big US airlines.