However, if I were running BMW (and it's surely best for everyone that I'm not), I wouldn't want the i3 to be the core of my EV business. The day-to-day bread-and-butter EVs should target the same demographic sweet spots as BMW's gas guzzlers: expensive but not too expensive, comfortable, attractive, high-performance vehicles with (at least perceived) consistently high quality for components, engineering, innovation, and some combination of classy design and sporty sexiness.
People can argue whether or not they've ever consistently nailed all or any of those marks, but at the very least, that is the niche that BMW aspires to be in in the auto industry, and the niche it has had the most success in occupying. BMW has had great success making a certain type of motorcycle and certain types of cars, and I've got to think they'd have great success making a certain type of EV if they fearlessly applied themselves to doing it. Maybe they've realized their mistakes and are doing that now, who knows, but they're years behind where I wish they were. :( I still think they can catch up as long as they've at least gotten their vision together by now.
Agree completely. I absolutely love the i3 (especially the futuristic design, and the rex engineering), and was going to try to get one at some point -- until I discovered the bicycle tires.
I'm not sure it's even safe to drive on US roads with tires like that. Did BMW forget that potholes are a thing?
Of course if you’d rather run all-weather tires without the hassle of changing from summer to winter tires, it seems like the i3 is a bad choice.
I can certainly imagine the “bicycle” tires must not be very good at all in the snow unless they’re the specialized winter version!
I'd expect this cost is in the ballpark for their other cars.
Tires cost a fortune because they're annoyingly thin, so wear down fast, and only are made by Bridgestone, I think. Handling is great: carbon fiber and alumin[i]um.
I'm actually leasing mine and plan on buying one used. You can find them for sub-25k and quite honestly it's one of the best values EV-wise you can find.
I say "potentially" because one can always screw it up with bad (or poorly tuned) software.