Any particular niche sites that you have in mind and could recommend to others?
These niche places are great exactly because they're hard to find, and the community there grows organically.
I'm on HN now because slashdot was flailing years ago, and a friend I knew IRL mentioned it ....
I probably spend less than five minutes a day on traditional social media which feels toxic in comparison.
It's a relatively small site, but it's a model for how social networks should work. Because it's built around a shared interest that people spend money on, the site can sell ad slots instead of relying on real-time bidding based ad networks.
If we give the HN hug to enough niche sites, maybe they'll pick up their SEO game, improve the ranking and start optimizing for the big ad dollars :)