Because the fines are not arbitrary, but progressively larger after each offense :)
That puts an incetive to crime an industry early, before the first small fines.
it's not a global counter, it's a per-infringer counter.
>Why I have to pay 10kk when Unicredit Bank pay only 130k?
Grandparent comment implies otherwise.
The general advice leading up/immediately after was that the fines would start relatively small, and then progressively grow to 10% of global revenue if they kept violating the law