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Lots of corporate logos give up on being readable and instead go for something stylistic, and only vaguely based on letters. Look at the LG logo in the top left of this page:

http://www.lg.com/us/index.jsp

Ford could have gone down that route as well, if it wanted to.

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LG used to be Goldstar I think, until they screwed up their brand name by building lousy quality products. It sort of makes sense why they'd want a cryptic smileyface instead :-D

close. Lucky Goldstar

I think LG came from a merger of Lucky and Goldstar. Goldstar used to make low quality products, I have never used a Lucky product. Then merged and rebranded under LG.

http://www.vb.com/lg.htm http://en.wikipedia.org/wiki/LG_Electronics

This was Microsoft's second logo: http://www.solarnavigator.net/sponsorship/sponsorship_images...

It was changed to what we see now because focus groups thought it read "Micr Soft." Design can bite you when you're not looking.

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