Ask HN: What's wrong with our Purple Cow promo page?

While our iOS game was in review for a week, we built (what we thought was) a Purple Cow page that would spread through twitter and techies. The app went live over the weekend and we released the page on Tuesday (and of course contacted many people/blogs/twitter).

We were inspired by benthebodyguard.com and their use of long-scrolling and fun storyline. We intended to take it to the next level by using WebSockets/Socket.io/Node.js to make it a multiplayer-page. Our storyline:

1. You and the hero (Xachi) start watching the demo video

2. An enemy comes in and breaks the video into 2 pieces (using -webkit-mask-box-image for jagged edge and fallback to overflow:none for other browsers).

3. The enemy runs off with half the video.

4. You long-scroll right to chase him, but the enemy is safe inside a bubble

5. You "splash" the bubble to pop it - but it's not enough.

6. You're prompted with a link to get a friend to help you pop the bubble.

7. Your friend joins the page and you both splash the bubble together.

8. The bubble pops and you each rescue the video and scroll back left to repair it.

We got some "wow how can you do that??" comments from the first people we showed, but it hasn't spread. Is it too complicated? Not well-designed enough? Not enough wow factor?

We know that "going viral" is hard - so what's your Monday-morning-quarterback analysis?

http://xachipet.com/command/