How does the facial recognition system work? I'm thinking that biometric passports contain the necessary data and that the airline has already got then by scanning the passport at some point so that it quick and easy to use facial recognition at boarding time.
If so, it's pointless to request to opt out while boarding, really.
In any case, there is no anonymity in air travel (this is really more about anonymity than privacy). You are identified and tracked from the moment you buy your ticket until you leave the airport.
Facial recognition is a new technology that people need to adapt and be confident with. It will take some time then no-one will pay attention anymore.