I felt the same disappointment when I got into amateur radio just before the modern internet took off. I loved the idea of talking with people around the world and maybe even practicing some foreign languages, so I immediately set up a station for DXing. All those people from exotic foreign countries just wanted to make a few quick remarks about their radios. No one wanted to exchange any actual culture.
But to be fair, the wording of amateur radio regulations in many countries suggests that hams should not try to have substantial conversations over the airwaves. Also, since amateur radio is hobby dominated by older people, a lot of hams in Eastern Europe still remember the Communist era when contact with foreigners was supposed to be strictly business.