Ask HN: Age bias on jobs descriptions and companies’ profiles?

A meaningful discussion revolving the “ageism in tech” topic happened after we soft launched NoAgeismInTech here https://news.ycombinator.com/item?id=20252097

Something I noticed when, say the 35+ years-old (https://www.forbes.com/sites/marenbannon/2019/04/10/the-biggest-bias-in-tech-that-no-one-talks-about/) look for new opportunities, some things like average staff age, no-crazy hours, flexible working hours, interview process, some perks, etc have a higher impact over on-site gym, video-games, etc.

Should companies focus more on that to attract 35+ professionals?