My company recently went through a re-org and placed one of the senior developers in a new lead engineer for R&D projects. He certainly is an excellent developer and quite a competent communicator however it really was a sudden move to shift this position into the company.

Under the surface I couldn't help but note that the lack of internal advertisement of what would be a very desirable role must have annoyed several other senior members. Additionally, it segregated a team of developers off to work on 'cool' things while the other half is left working on legacy projects.

I would agree with my companies perspective that something like this was necessary however as the author notes, the lack of involvement outside of C-level discussions was quite surprising and is likely going to backfire.