Kaplan Universities Gorilla Tactics at Recruiting Students
huffingtonpost.com
huffingtonpost.com
p.s. It's "guerilla".
The sale is the most important part of the process. Once made, the seller makes it as difficult as possible to leave. LIke Kaplan, some people don't even know they're a customer, until they've acquired a lot of debt.
i don't think that qualifies as a startup.