Ask HN: Any success story on selling software as AWS AMI?

Hi folks,

I am trying to find new distribution channels for my software.

One idea is to create a set of AMI and sell them into the AWS marketplace.

Are there any success stories for this business model? Did any of you successfully made money out of it? Any cautionary tales? Something to whatch out for?

In the AWS marketplace you can decide how much your AMI will cost in $/hours, just like a normal instance.

So my plan was to sell the AMY at 5% the cost of the machine.

Are there some other approaches?