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$100M in annual revenues isn't even much of a stretch.

1.6M knowledge workers paying an average $5 a month for their primary note taking app - apps on every platform: iOS, Android, iPad, Mac, Windows, ChromeOS, Linux, encrypted cloud sync, and integration with other apps - feels like a very plausible reality that gets the company to a $1B valuation.

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Everyone has a different price point. But I feel $5/m is too much for a note taking app.

For $7/m, I could get OneNote plus the entire office suite, and OneDrive.

If a personal productivity tool provides real value and costs $60 dollars per year, it is a no-brainer buy even from personal budget. Most higher income information workers earn that in an hour or two.

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