So from a recent standing start Apple are going to beat Intel and AMD - I could see Apple using their own cpu's for tablets and phones but for work stations I don't think so.
They’ve been calling them “desktop class performance” for a long time now, and they’ve included an Apple processor in their laptops in recent years for driving the touchbar and TouchID.
The A12X Bionic gets roughly the same Geekbench score as an Intel i5 8400 in both single and multi core benchmarks, and with an Nvidia Gt 1030 equivalent GPU performance and lower power use.
The idea of them switching entirely isn’t infeasible, it seems to me that they’re pushing hard to be able to have it as an option soon - a few years.
Not sure Apple share holders will think trying to compete with intel and AMD is good use of their money
It turns out they are going ahead with this plan already https://www.bloomberg.com/news/articles/2018-04-02/apple-is-...