You _rent_ cable service. He _bought_ a book. Not the same thing.
This enrages me as they charge us money for a virtual good which as soon as we purchase is considered worthless by the selling company. They can ban you- effectively closing your account and blocking your access to your 'purchases', or they can, as discussed here, decide to remove your purchase for 'insert_reason' without making you whole. This incentivizes companies toward hostile consumer attitudes in the name of profit.