RWW Most Promising Company of 2011: Simplegeo

readwriteweb.com

11 points·emilepetrone··6 comments

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They chose Tumblr as the "Best Little Company" for 2010, and their track record for this award is pretty good:

2009: Aardvark

2008: Zoho

2007: Twitter

2006: YouTube

2005: 37signals

2004: Flickr(Ludicorp)

Look at these "little companies" from just a few years ago. I love the new speed of business.

> The original plan of CrashCorp was to create mobile games using augmented reality, but the young company soon learned that the hardest part was developing the back-end geolocation infrastructure that would support their applications.

Geolocation technology is around for decades, with widely supported standards and a number of open-source servers available. Augmented Reality in the other hand sounds very challenging, due to image manipulation and dealing with an environment with limited resources (mobiles).

Am I missing something?

It's not you missing something, it's RWW. We were actually trying to build "Alternate Reality" games, not "Augmented Reality". The clear distinction is that our plan was to build "game worlds on top of the real world" but didn't worry about our implementation. It could have been some list-based game, and it still would have been Alternate Reality.

However, we were looking into using Augmented Reality as the delivery mechanism for these games. Then we open sourced the AR stuff that we had built to that date: https://github.com/simplegeo/SGAREnvironment

I know some of the SimpleGeo folk, and they are highly intelligent, awesome people.

w00t. (i'm an investor)

And we love that about you :)

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