Also look at this: https://eu.usatoday.com/story/news/nation/2019/06/24/lgbtq-a...
"Young people are growing less tolerant of LGBTQ individuals, ... , a survey released Monday shows."
Because the promotion and attention seeking is everywhere, people think it's everywhere. That's why we're starting to see it backfiring now. And, lots of parents just don't want that message broadcasted to their kids all the time, at least not until they're a certain age. Parents realize the whole 'having a weewee doesn't make you a boy' story can be extremely harmful to young children. And so they teach their children to ignore those influences when they encounter them. That starts to reflect now in polls and attitudes.
I bet on the LGBT community to start fighting even harder for tolerance again though, because the activists (who do all the speaking) seem to be quite incapable of self reflection and self examination.