There were some great examples of open, honest communication from technical teams during these outages. I think it is a good trend. Etsy wasn't mentioned in the article, but they had an excellent letter to customers after an outage in mid-September. I forwarded it to my team because I thought it articulated perfectly the way I feel when our service goes down:
http://codeascraft.etsy.com/2010/09/17/frank-talk-about-site...