I can support “misguided” Big Data projects from a political perspective if they help fund fixing the fundamental problems (similar to Agile consultants) that plague an organization, but most consultants are not going to do very well by suggesting going back and fixing something unrelated to their core value proposition itself. For example, if you hire a bunch of machine learning engineers and they all say “we need to spend months or even years cleaning up and tagging your completely unstructured data slop because nothing we have can work without clean data” that’ll probably frustrate the people paying them $1MM+ / year each to get some results ASAP. The basics are missing by default and it’s why the non-tech companies are falling further and further behind despite massive investments in technology - technology is not a silver bullet to crippling organizational and business problems (this is pretty much the TL;DR of 15+ years of “devops” for me at least).