Considering the alternatives, that sounds really appealing for me. I'd also buy it for my less tech-literate parents.
Also, ISP-level adblock will lead to tons of support requests, esp. when news websites start blocking that ISP and tell customers to call the ISP's support to "fix" the internet.
Besides disabling JavaScript you can put hosts file blocklists.
Simple corporation block list (e.g. Facebook, Google) https://github.com/jmdugan/blocklists/tree/master/corporatio...
"Someone Who Cares" list http://someonewhocares.org/hosts/
Ultimate Hosts Blacklist: 1 million blocked domains (once in a while you might need to unblock something) and also a bonus known hacking IP blocklist. https://github.com/mitchellkrogza/Ultimate.Hosts.Blacklist
It’s not harmful, as long as you’re not one of the people who gets tricked. But it does indicate that they want to do you harm, and try to. That they failed doesn’t make it all better.