I'm surprised this hasn't happened already. mail-order meal kit companies are not profitable. All of them have been burning through cash from the beginning.
But you can say the same for tons of other hot companies as well - Uber/Lyft, WeWork, etc. I think the difference is that mail-order meal kit companies don't really have a theoretical path to profitability that I've seen in a real way. They might have a place as niche players with a relatively small user base, but that can't sustain the cash burn they run.